Active Content is that wonderful trait of web sites where the content changes at some frequency. On major sites such as Yahoo.com, there are numerous areas, usually in the margins of the page, where advertisements are displayed and are constantly changing. Clicking on the 'Refresh' button will bring up a new ad to replace the one before. The benefit to the visitor is a site that looks fresh, interesting, and appealing.
Bayview Internet's Active Content capability allows you to set up your site so that areas change automatically over time without your intervention. You can change photos, ads, and information and can control how often these things change. This helps keep your site fresh and interesting and keeps vistors coming back!